Jell-O Storybard, 70s
Concluding our brief series on the start of a new school year.
What’s a school day without an after school snack? In fact, I probably started thinking about my after school snack a few minutes after lunch period ended.
The prolific and terrific Jack Davis did quite a few storyboards for advertising campaigns and commercials. Apparently he did quite a few for Jell–O
Which is definitely appropriate in my neighborhood, as it seemed all my friend had Jell-O or instant pudding for snack or desert.
Jell-O did not make it high on my list at that point, but Jack Davis is always high on my list, so I’m pleased to own this close-up of a kid about to dive into his gelatin.
Not sure if these boards were ever actually used or not —- Madison Avenue commissioned a lot of (expensive) material that never saw the light of day — but I will bet Jack understood that part of the business.
And it doesn’t matter to me much, because either way, it’s a fun piece of color Davis art I can enjoy.
