Dave Berg loved to draw his friends, neighbors and colleagues into his Mad Magazine “Lighter Side” series. On this great strip, Mad Publisher William (Bill) Gaines and other staffers get the full Berg treatment. I love this.
Mad staffers here are —
Leftside, front to back:
Lenny Brenner, Tom Nozkowski, Charlie Kadau, Joe Raiola
Rightside, front to back:
Nick Meglin, John Ficarra, Sarah Friedman, Andrew Schwartzberg
(Thanks to my pals Joey Cavalieri and Charlie Kochman for filling in the names of folks I didn’t know.)
Left: Still one of my favorite biographies of all time. Right: A fun ad parody featuring the Mad gang further back in the day.
One punch line panel of the iconic Spy vs. Spy gag strip often sported more violence than an entire episode of Looney Tunes. (That’s saying something.)
And we loved it.
Prohias, a Cuban refugee, was a genius. He didn’t speak very much English. And he didn’t have to. Humor is a universal language.
And me personally? I love wordless gags. After all, cartooning is a visual medium.
Spy vs. Spy made its debut in a classic issue of Mad — the infamous election flip cover. Newsstand proprietors could face out whoever actually won the election. (Spoiler alert: It was JFK.) Also above are the first three Spy gags, all appearing in the same issue.
I was fortunate to visit Mad’s offices in 1976 and received the classic Cheap, Crummy Souvenir. More importantly, I met many of the “Usual Gang of Idiots” including the fearless leader himself, Bill Gaines.
When artists Mort Drucker and Angelo Torres were creating those amazing Mad movie parodies (especially the earlier ones) they often had trouble acquiring official photo references. The solution? Torres would sneak a camera into the movie theater and quietly snap some photos for himself or Drucker.
In other words, the Mad artists were the original film pirates.
You have no idea how much I love that.
This classic Drucker page from a parody of the film “The Hot Rock” comes with a personal anecdote as well:
I discovered my pal Stuart Ng had three original pages from this story for sale about six or seven years ago. I didn’t want all three, I only wanted one (they’re huge — about 18×24), but even if I did, we couldn’t agree on price. (Hot Rock is one of my favorite films, and it’s one of Stuart’s also, and besides, it’s not like Drucker pages are lying around.)
So of course, every so often, I would revisit the pages, and of course, following the rest of the original art market, the price would increase and I couldn’t bring myself to pull the trigger.
(Insert emoji of me slapping myself here.)
Finally… A few months ago, we had a meeting of the minds. He sold me one, and he knows it’s going into a good home. I paid more than I wanted to, he sold it for less than he wanted to, and that seemed like the making of a decent compromise.
And I think he still has the remaining two available, in case other Hot Rock fans see this post. Tell him Greg sent you.
Although somewhat forgotten today, The Hot Rock is a classic caper film, written by the legendary screenwriter William Goldman and based on the first book in the “Dortmunder” series by (the also legendary) Donald Westlake. Filmed on location in New York, including some neighborhoods I was personally familiar with, I’ve loved it since it was released 50 years ago.
The first(?) of endless Abbey Road swipes and homages is featured in Hot Rock promo art. I love that George Segal copied George Harrison’s outfit entirely, right down to the footwear. I will bet that somewhere in that photographer’s archive is an even more exact mirror of the Abbey Road cover.
Once upon a time, Mad Magazine was a users manual for anti-establishment thinking among the baby boomer generation. Think of it as an introductory guide to counter culture.
And my personal sweet spot for devouring each issue (around 1970-1976) coincides with its biggest circulation success — reaching sales of more than 2million copies per issue, and rivaling TV Guide and Reader’s Digest as an American magazine powerhouse.
In other words, a lot of kids got the joke.
The art styles of its stars — Mort Drucker, Sergio Aragones, Jack Davis, Dave Berg, et al — were instantly recognizable.
Including, of course, the legendary Al Jaffee. In an incredible 50-year span (1964-2013), only one issue of Mad doesn’t feature a gag from him. He actually holds the Guinness World Record as the comic artist with the longest career. Jaffe “retired” from cartooning just shy of turning 100-years old.
When the original art for this page appeared for sale a few years ago, I remembered the gag vividly. I can’t remember what I ate for lunch yesterday, but a 50-year old cartoon from Mad?
No problem.
Happy 70thanniversary, Mad.
Mad celebrates its 70th birthday this year, launching as a comic book in 1952, and changing formats to a magazine a few years later. The rest, as they say, is history...
