Leonard Kirk — The Gorilla On The Cover Trick
Spider-Man Family #4, October 2007
It’s Spider-Man vs. Agents of Atlas on this fun cover, and check out the featured player: It’s Gorilla-Man, an obscure 50s character who eventually made his way into Marvels Agent of Atlas, a team made up entirely of obscure 50s characters.
During the 50s and 60s, word over at the “Distinguished Competition” (DC Comics) was that gorillas on the covers sold more copies. (And purple gorillas apparently outsold ordinary-colored gorillas, but as always, we digress.)
Atlas (Marvel) clearly didn’t get that message in 1954, because the zombies get top billing in the issue with Gorilla-Man’s first appearance. But this was 1954 of course, and zombies were doing pretty well in the comics biz, at least for a few more months anyway.
Fifty years later, with the mass market for comics nearly extinct, I don’t think it matters for sales whether a gorilla is featured on the cover or not.
But fun, anyway.
