Bob Montana — Just Joking

Archie’s Joke Book #2, January 1954

Although the newspaper strip kept Archie co-creator Bob Montana busy, he did manage to continue to find time to provide comic book pages as well, setting (and ultimately evolving) the house style for the Archie family.

Archie’s Joke Book used a similar formula to the newspaper strips: Short gags, either a half page or full page in length, possibly even recycling or amplifying some of the same gags from those strips.

IDW collected one small volume of these “jokes” from that era to minimal success. The format didn’t appeal to collectors, and the joke themselves in all fairness, don’t appeal all that much to a contemporary audience.