Ross Andru — Laughing Matter

Not Brand Echh # 1, August 1967

I had only recently started buying Marvel comics off the spinner racks when Not Brand Echh premiered in the summer 1967. I was immediately attracted to its zaniness. I knew Marvel didn’t take itself too seriously from reading its traditional comics — The “Bullpen Bulletins”, the “no-prize” gimmick, the Merry Marvel Marching Society, et al — but Not Brand Echh (NBE) was a new level of nutty.  (A bit later on I discovered it was in the spirit of the original EC Mad comics, but I didn’t know anything about that era yet.)

The actual golden age fight between the Human Torch and Sub-Mariner had just been reprinted a few months ago in Fantasy Masterpieces (# 8), and here was a send-up making fun of the whole thing? The Human Scorch?  The Sunk-Mariner? As my friends’ older siblings would say back then, far out.

Bill Everett is typically credited as one of the pencillers on this story — I’d like to believe that — but writer Roy Thomas says he remembers that Everett may have only worked on the title splash at most. Either way, Ross Andru was no stranger to superheroes or satire, and this page is a favorite.

1967 also saw the debut of Topps Wacky Packages and Roy’s earlier comic book satires, Krazy Little Comics, also from Topps. Summer of Love? Sure. But also —- Summer of Satire.

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