Captain America, Jack Kirby Tribute, August 2024
Marvel’s superhero business “blew up” in 1966. A cliché, maybe. But thanks to the Marvel cartoons airing in nationwide syndication that fall, Marvel’s licensing and merchandising business went from pretty much from negligible to ubiquitous, overnight.
I loved those cartoons. I didn’t fully understand that they were pretty much “animating” on the cheap by mostly directly lifting and moving around the actual comic book pages and panels, and at six-years old I didn’t care. (Technically, these cartoons are not much more than primitive motion comics.)
I bought a lot of that merch. The comics of course, were the main thing. But the cards. And the stickers. Dumb gags I admit. But I loved the Jack Kirby, Steve Ditko, et al, art in miniature.
So, when I saw Shaky Kane’s original painted tribute to Marvel “bubblegum” cards at the Jack Kirby art exhibit in LA this past summer, it knocked me out, flooding me with (literally) sweet memories.
Unfortunately, it had already sold. This bummed me out of course, until one of my pals with me that day, the brilliant (and extremely logical) designer Stan Madaloni, said to me:
“Why don’t you reach out to him see if he’ll make another one for you.”
Uh. Duh.
Shaky agreed, and, although I hate to use another cliché, the rest, is in fact, history.
The second one is now fortunately, and gratefully, in my possession.
Both Donruss and Philadelphia Gum (“Swell”) beat Topps to the punch in the Marvel business in 1967, with cards and stickers respectively. Topps found a way in with the odd Marvel Flyers collection (designs from Wally Wood’s studio) and the mini-comics satire “Krazy Little Comics”, with art by Wood, Gil Kane and others. (Scripts by Roy Thomas.)
Final thoughts: If I could go back in time and tell seven-year Greg that he would one day work for both Topps AND Marvel, he’d probably tell me I’m nuts and chase me away.
What a trip.